Aarco Products Inc.
Catalog
Design
I execute the art direction, photography, page layout, and production for Aarco’s company catalogs. The catalogs are used as marketing tools, and since I was hired, sales have increased 25% year over year, which in no small part led to the company’s most profitable year in 50 years of business.
Programs Used
Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Acrobat
Client
Aarco Products
Year
2020-Present
Product
Photography
I’m the photography lead, photo editor, and location scout for re-shooting the Aarco Products line of over 5,000 SKUs. Products were either photographed in the studio, placed in scenes, or photographed on site where they were installed.
Client
Aarco Products
Year
2020-Present
Programs Used
Adobe Lightroom, Adobe Photoshop
Print & Digital
Advertising
Over the past four years, my advertising art skills have translated into countless ad campaigns that promoted positive growth in sales at Aarco. The advertising I worked on existed in both the print and digital spaces for Educational Dealer Magazine and Christian School Products Magazine, as well as for outside sales companies like Cordien Inc. and Moldow Associates.
Programs Used
Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Mailchimp
Year
2020-Present
Client
Aarco Products
Website
Design
In 2022, I led the redesign project of Aarco Products’ websites for both their commercial and architectural product lines. I led the art direction during the design process, including hiring and managing the development team. Currently, I’m responsible for performing regular site updates, maintenance, and backend optimization tasks.
Programs Used
Adobe XD, Elementor, C-Panel
Year
2022-Present
Client
Aarco Products
